At the heart of PEACE is Winston Trey Earl Peace.

My association with ‘Peace’ has always been two-fold.

It’s a word that is personal to me, the name from my father who I lost when I was very young. It’s my tie to him. Yet it’s also a word that has meaning outside of me and my family. It’s a word that everyone has a relationship with. Peace is a hope we all have. And while ‘Peace’ commercially has a specific message -  rejecting modern society for unachievable ideals - it’s not what the average person thinks real peace looks like. Leaning into my own aesthetic, allowed me to separate the word from its commercial superficiality.

This is not just branding. This is not my name. This is PEACE.